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Digital Marketing & Social Media

What is Digital Marketing?

Two key types of digital marketing are Social Media and SEO. Social media is a great way to generate more leads from the places people are at (such as Facebook, Instagram, Twitter, etc.), while SEO is the best way to drive high-quality traffic to your website. In other words, customers that are attracted to buy from you.

What Is SEO And Why Is It Important?

SEO sounds simple enough. It’s the process of optimising your website so that it performs well on search engines. In other words, if you can get SEO right, your website will rank higher. This increased visibility means more organic traffic. However, SEO is a lot more complex than that. The aim is to attract more of the right traffic. Moreover, SEO includes every single aspect of your website, from the headline to site speed. If you don’t take the time to implement a strong SEO strategy, you website simply won’t rank and your rivals will gobble up all that traffic.

Social Media And Why It’s Important For Businesses

It’s absolutely vital that you build trust and confidence with your customers. And one of the best ways to do this is via social media. Your customers are on social media, with both Facebook and Instagram now home to over a billion users each. Social media allows you to meet your customers where they’re at, engaging, entertaining and educating them until a proper relationship is formed. From there, customers are yours to lose. It’s then a case of consistently interacting with them and producing content so that your reach continues to increase.

Pick The Right Social Platforms

Before you do anything else, it’s crucial that you don’t post on the wrong social platforms. There are a few out there and there’s no need for your business to be on every single one. For example, while a fashion brand is suited to Pinterest and Instagram, an SEO brand is less so. Before you start putting out content, make sure that your social media profiles are optimized, too.